XOWAD

Bold, white text with the motivational message 'be where you feel most ALIVE' is overlaying a background of dark, leafy foliage. The leaves are predominantly dark green with earthy brown and muted red tones, contributing to a natural and organic look.

Born in Assam

A signature Assam blend shaped by misty gardens, generous hands, and the quietly captivating character of its origin.

Meet Tapu

The Beginning

A lush green tea plantation with rows of vibrant tea plants stretches towards the background. Tall trees are scattered throughout the landscape, offering a sense of depth to the scene. In the distance, hazy hills rise under a slightly overcast sky, adding a serene and tranquil atmosphere.

Assam Blend

Tapu begins in Assam, where rain, red earth and rolling tea gardens shape a blend with depth, brightness and an unmistakable sense of place.

A white cup filled with reddish-brown tea is placed on a white surface. Next to the cup are several stalks of dried wheat or grass. The arrangement is simple, emphasizing a natural and rustic aesthetic.

Made With Intention

Our signature Assam blend carries a full, generous character—made for quiet mornings, long conversations and the simple pleasure of a beautifully brewed cup.

A bright and colorful tea packaging with fruit-themed designs sits on a table. A glass vase with green stems is placed nearby, alongside a cup of tea on a wooden coaster and a small decorative item resembling a dried flower. An orange background adds vibrancy to the scene.

A Shared Ritual

From leaf to ritual, every detail is considered with restraint, preserving the warmth of origin while giving Assam a place at tables everywhere.

The image depicts the entrance of a tea shop named 'Self Tea'. Two modern chairs are placed on a white platform outside the shop. There is a decorative plant between the chairs. The entrance has a glass door and some colorful balloons are visible inside. A sign above the door reads 'CREATE YOURSELF (TEA)!'.

Feel Assam

Close your eyes. Feel Assam: mist lifting from green hills, a warm cup between your hands and a taste that stays with you.

Tapu Collection

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